Reflections

This is a last part for Yamaha Blog that is fully with modern motorcycle. I’ve been in manager role for Yamaha Blog while I’ve been a good student for Eng-380 course. ^_^
My evaluations divided into 3 parts that are; overview, teacher, and myself.

For overview, I’ll brief for atmosphere in class. We were learn in semi circle in order to we could see beautiful appearance of my friends.^^ Most of students are always together in classroom and we are not much absent because atmosphere in classroom is not serious and not boring. We had various activities to access the detail of course such as work group, role play, and game.

For my kindness teacher, we met again in the second course. Slogan of Yamaha is Yes! We are different that accord to my teacher, Yes! She is different= AJ GOB. Teacher quite understands every problems of student. She knew that each person was different. Her expectation is to want her students speak English, just speak, right or wrong is never mind. I want to say one sentence for you, my lovely teacher. “Thank you very much”

For me, Blogger is a big work for all students. Everything has to put in Blog. Blog is a new technology for me but it is similar with Hi5 so, it is not difficult to learn. Something that more difficult for me in the first time is what product t will present to teacher. I think this product have to outstanding. Then, I choose Yamaha Fino which I ‘m so happy with Fino. I have to get deeply information of Fino that make me lean many things about competition in business.

Reference

Thanks for Links below that gave me deeply informations.

http://en.wikipedia.org/wiki/Yamaha_Motor_Company
http://www.global.yamaha.com/about/corporate/brand/logo_mark/index.html
http://www.yamaha-motor.co.th/
http://www.grandprixgroup.com/new/magazine/yuadyan/detail.asp?Detail_Id=3166&Column_Name=Market
www.motorcyc.in.th/yamaha-new-mio-fino-2009-motorcycle
www.charoenmotor.com/indexs.php?name=news&file=readnews
www.adintrend.com/show_ad.php?id=2075
http://www.youtube.com/watch?v=u3O3ZAwRuKo
http://www.langrod.com/article.php?id=2657
http://www.positioningmag.com/magazine/PrintNews.aspx?id=67450

Promotion Strategy

In the present, there are many channels to present and publish product to consumer such as TV commercial, magazine, bill board, etc.

Key Promotions of Yamaha

- Advertisement

- Magazine

- To be Sponser in sport games such as motor racing, Thai boxing, football world cup, and etc.

- Coupon

- Billbord

- There are many pecfectly showroom where is the Fino lovers come to share together.

What make the brand successful?

According to YAMAHA FINO is a popular motorcycle in the present which is playing with emotional of consumer. Fino is not only motorcycle but it is fashioner. Something importantly that make to successful for Fino is advertisement.

Yamaha Fino creates new advertisement that is odd things from the traditional innovation. There are several advertisements and each one is about have a trip that give funny emotion. Besides, Yamaha Fino uses presenter strategy which can access to consumer.

First of all, Fino uses Golf- Mike who is popular singer and hit hot in women adolescent to be a presenter, and then there are many presenters such as Punch, Chin, Teoy, Shingto the star, and Super Junior who is a popular boy band in Korea.

This picture shows about presenters gerneration 1 of Yamaha Fino

For advertisements of Super Junior always are about have a trip that is promote attractions in Thailand for example the floating garden festival in Northern. It is absolutely successful for this advertisement because it can attract the visitor and make them feel impression. As a result, it bring about to be the ownership to Fino.

Slogan

Slogan of Yamaha is YES! We are different.
Yes! We are different is the concept of organization which Fino is obviously example. Differentiation is the key word by changing functional to become emotional that is to increase rigidity to brand image and making to the successful product as a market leader in automatic of Thailand.

Logo

Logo of Yamaha is composed of three tuning forks

placed on top of each other in a triangular.

Branding

According to branding of Yamaha Fino which is the leader automatic motorcycle that consists with;

- Unique selling point
Yamaha Fino is retro marketing.

- Successful factors
Yamaha Fino are novelty design style modern classic and fashion.
Fino use a model Yamha retro strategy and point of selling is fashion that to play with emotions that cause to emotional buying.
In sense of feeling of customer who drives Fino will get leader fashion feeling.
Well research team is apart of successful because all processing have to decide from trend.

- Positioning
Yamaha Fino is the art of automatic. Most of motorcycle consumer get awareness of Fino that the art of automatic motorcycle.
Fino makes it to be more a motorcycle while user can be customized to be the unique style of each person or build to a dream motorcycle.
Fino can respond the style of each person such as sweet, classic, modern, and funny.
Image of Fino is not severe motorcycle but it gives safe feeling to the customer. This is a result to parents are willing to buy for their child.

Brand values

In terms of brand values of Yamaha Fino, there are many words that telling to be Fino such as novelty, jaunty, colorful, fun, and retro beauty.

Product line

Yamaha has product in 5 fields that are ;
- Motorcycle
- Import goods
- Clothing
- Accessories

The product line in motorcycle divides into 2 types
1. Normal gear

X-1-- Newx-1R

Spark-- Spark 135, Spark NANO, Spark RX2009, Spark 135 2009

2. Automatic gear

Nouvo-- Nouvo Elegance 2008, Nouvo MX2009, Nouvo Elegance 2010

Mio -- Mio Amore 2008 New, Mio 115 2010, New Mio125

Fino -- Fino special edition, New Fino 2010, New Fino 2009, Fino LTD Edition 2009

I’d like to analysis to YAMAHA FINO that is the popular one in motorcycle society.

According to product line in New Fino, there are styles.
1. Fino Premium, there are 2 colors that are brown-white, blue-white, etc and including with luxury graphic designed.
2. Fino Fashion, there are 2 colors that are pink-white, green-white, etc and adding new graphic designed style Vintage.
3. Fino Disco, there are 3 colors that are black-green-white, black-orange-white, etc and enjoying with new designed in Seventy age style Retro Pop.

Target Market
In the present, to focus on Fino which launch in marketplace the appearance is quit successful with 10,000 per month totally because target group are adolescents who have their own style. Fino penetrate adolescent market between 15-22 years that adolescent have high need and high purchase ability.

Product Strategy

In the past Yamaha’s market share had rather low about 16% because there are many strong competitors such as Honda, Kawazaki and Suzuki. Now, with to create new different of Yamaha bring about new popular in motorcycle market. As a result Yamaha’s market share was gradually increase about 40% that number can prove to Yamaha’s successful. Nowadays Yamaha is the leader in automatic motorcycle.

Letter of Invitations for Professional Comments

Dear, all my distinguished brand partners

Welcome all of you to space of YAMAHA, I’m manager of Yamaha Motor Limited in Thailand. The brand of modern vehicle is growing around the world.

We proud to serve customers for a long time and we promise that we will not stop to develop our products.

However to successful will not happen without problems so, we're pleasure to get your suggestions and evaluations. Please feel free to full our improvement.
Your point of view may well be different, and I’d like to hear from you.

Sincerely,
Miss Wigawee YOMMAK
Manager of Yamaha Motor Limited

Journal 6

This is the last journal of my blog. In fact we had to send teacher on 1st July but with kindness of teacher, we received deadline expansion. I'd glad to hear that.

This week was the last week before midterm examination so, we had review in class. One of examination was what you think and what do you say. It was to use language in impolitely tone. Then teacher advised us about examination in business sheet.

This week had also activity in class. There were six groups and my group was the last group for presentation.

There were many situations in presentation. I surprised in Muslim group because they chose to present in difference design. I thought all presentations were well done however; the first presentations of us were funnier.

Company Background

Yamaha Motor Company Limited is a vehicle producing company and it is a part of Yamaha Corporation where is the world’s biggest piano maker.
Headquarter of Yamaha located in Japan. In fact origin of Yamaha is the biggest piano maker then, on 1st July, 1955 Mr.Genichi Kawakami who was CEO took Yamaha in motorized vehicle business.

The company was research and develop into metal alloy and use knowledge of mental alloy that uses in acoustic pianos apply in motorcycle.
Yamaha motor was the second world largest in motorcycle producer while the world’s largest was Honda.

According to products in Yamaha, there are many lines of product such as boats, snowmobiles, Yamaha outboard motors, and personal watercraft.

Reference : http://en.wikipedia.org/wiki/Yamaha_Motor_Company

Rationale: Why this brand?

I think that every home have motorcycle. How many do they have?
Which brands do them trustful?
If to mention brand of vehicle in Thailand, there are many brands to be options for respond consumer. When focusing to brand of motorcycle,we can’t reject the answers of HONDA and YAMAHA. The question “why did I choose Yamaha to present in my blog?” In my personal reason, I like to update new generation of each motorcycle brand.

According to motorcycle business is dynamic market that I mean to be the leader in market, company have to research& develop and has new design to attack consumer. It is the challenging work. The obvious example in the present is Yamaha who is the leader in automatic motorcycle and new design.
The generation of MIO was the initial of automatic motorcycle. The popular one for adolescent was Yamaha FINO which a novel design and popular presenter such as Golf Mike, Super Junior from Korea, etc.
Nowadays YAMAHA can be the one of motercycle user.

Journal 5

In class teacher announced we had midterm on 8th June, 2010. Now until the last day before midterm I had to completely arrangement. Then we had work in class which teacher took me recalled activities last week in 5 minutes. I could write about 3-4 lines. After that teacher told our feedback presentation, from the outcome of teacher’s feedback my thought of the best presentation in class didn’t wrong because Champ’s group was the excellent presentation group.
For my group, I was glad with my point and made a funny class. Then, teacher told us about interviews issues. The important point for introduce myself were told my name, surname, and why did you apply for this job?
Besides we had schedule of the final project.
On 2nd August 2010 was deadline of blog.
On 3rd August 2010 was presentation day.
On 10th August 2010 was celebration day.
For this week I had homework in blog about Letter of Invitation. At the end of the class we had group work which had to present on next Thursday.

Journal 4

This week we started with product strategy. I had background in business. So many words that teacher explained I understood immediatly but not alls. The product had many functions which consisted with R&D, service, support, packaging, warranty, marketing(4ps).

According to brand values, each brand had values in itself for example fun , exitement, first class, prestige, modern, etc. Then, teacher tried us to link with our brand.

For me, my brand was Fino in YAMAHA. So brand values were novelty, jaunty, colorful, fun, nifty design.

Besides this week we has group work "Job interviews". My group had 4 people and we chose to interview in sport news reporter. This class was funny. Every group were well done. I laughed untill I had a headache.

What did I learn from the VictoriasSecretCom?

Victoria’s Secret make me know about PLACE or chanel to communicate with consumer. In fact, Victoria’s Secret try to open the new chanel which has high investment but Victoria’s Secret can prove that the new chanel can make high growth rate. Finally it is the Winner in intimate apparel business.
In my opinion, I think Victoria’s Secret try to create awareness to comsumer. Online ecommerce is popular in the present. While competitors still live in the position , Victoria’s Secret look for more successful chanel. Online ecommerce show in brandname and products. It splash many areas where not only domestic areas but make awareness to international areas. Victoria’s Secret’s space in the internet is the option that availng to everyone who want to see anything that they want.
It is the convenient option for the shopper.

Journal 3

This week we continued with excutive summary(Victoria's Secret). My group was the last group to presentation by Montira and Mongkorn. All the week, teacher advised classmate about FINAL PROJECT. It was clear! This week I' re glad because my blog was visited by teacher and others. For this week I had learn about THE LIFE IS COMPETITION, in the same time if I had more quickly than others that mean I had space for my life.@__@

Journal 2

This week in class has more activities which can reduce strain of students. I observed that many people have smile because teacher tried to teach the diffecult thing in easy way. What're really in women's bag? This question teacher emphasized for many times and given in our homework. I thought the answer wasn't easy or physical things but I still thought the answer was "money". Then, teacher replied the answer was the needs of human which consist in many items. Example, beauty, prestage, pride, hope, ambitiom, atc. Besides in class has catwalk show which I liked Pha, Champ, Am, Tuk who were make class funy. We have the homework of the week with Victoria's Secret.

Journal 1

Today is the first day for Eng-380 English for International Trade but it not the first course in Aj.KOB. I were glad to be here because I missed my frinds. However, I have a little strain although I have background in business. I known from my friends who learned this course that we have to create BLOG. The first time, I known nothing about blog and I worried about product or brand to present teacher. In class teacher told us that we have to try because everything are not difficult for a long time. I agree with teacher.