Company Background

Yamaha Motor Company Limited is a vehicle producing company and it is a part of Yamaha Corporation where is the world’s biggest piano maker.
Headquarter of Yamaha located in Japan. In fact origin of Yamaha is the biggest piano maker then, on 1st July, 1955 Mr.Genichi Kawakami who was CEO took Yamaha in motorized vehicle business.

The company was research and develop into metal alloy and use knowledge of mental alloy that uses in acoustic pianos apply in motorcycle.
Yamaha motor was the second world largest in motorcycle producer while the world’s largest was Honda.

According to products in Yamaha, there are many lines of product such as boats, snowmobiles, Yamaha outboard motors, and personal watercraft.

Reference : http://en.wikipedia.org/wiki/Yamaha_Motor_Company

Rationale: Why this brand?

I think that every home have motorcycle. How many do they have?
Which brands do them trustful?
If to mention brand of vehicle in Thailand, there are many brands to be options for respond consumer. When focusing to brand of motorcycle,we can’t reject the answers of HONDA and YAMAHA. The question “why did I choose Yamaha to present in my blog?” In my personal reason, I like to update new generation of each motorcycle brand.

According to motorcycle business is dynamic market that I mean to be the leader in market, company have to research& develop and has new design to attack consumer. It is the challenging work. The obvious example in the present is Yamaha who is the leader in automatic motorcycle and new design.
The generation of MIO was the initial of automatic motorcycle. The popular one for adolescent was Yamaha FINO which a novel design and popular presenter such as Golf Mike, Super Junior from Korea, etc.
Nowadays YAMAHA can be the one of motercycle user.

Journal 5

In class teacher announced we had midterm on 8th June, 2010. Now until the last day before midterm I had to completely arrangement. Then we had work in class which teacher took me recalled activities last week in 5 minutes. I could write about 3-4 lines. After that teacher told our feedback presentation, from the outcome of teacher’s feedback my thought of the best presentation in class didn’t wrong because Champ’s group was the excellent presentation group.
For my group, I was glad with my point and made a funny class. Then, teacher told us about interviews issues. The important point for introduce myself were told my name, surname, and why did you apply for this job?
Besides we had schedule of the final project.
On 2nd August 2010 was deadline of blog.
On 3rd August 2010 was presentation day.
On 10th August 2010 was celebration day.
For this week I had homework in blog about Letter of Invitation. At the end of the class we had group work which had to present on next Thursday.

Journal 4

This week we started with product strategy. I had background in business. So many words that teacher explained I understood immediatly but not alls. The product had many functions which consisted with R&D, service, support, packaging, warranty, marketing(4ps).

According to brand values, each brand had values in itself for example fun , exitement, first class, prestige, modern, etc. Then, teacher tried us to link with our brand.

For me, my brand was Fino in YAMAHA. So brand values were novelty, jaunty, colorful, fun, nifty design.

Besides this week we has group work "Job interviews". My group had 4 people and we chose to interview in sport news reporter. This class was funny. Every group were well done. I laughed untill I had a headache.

What did I learn from the VictoriasSecretCom?

Victoria’s Secret make me know about PLACE or chanel to communicate with consumer. In fact, Victoria’s Secret try to open the new chanel which has high investment but Victoria’s Secret can prove that the new chanel can make high growth rate. Finally it is the Winner in intimate apparel business.
In my opinion, I think Victoria’s Secret try to create awareness to comsumer. Online ecommerce is popular in the present. While competitors still live in the position , Victoria’s Secret look for more successful chanel. Online ecommerce show in brandname and products. It splash many areas where not only domestic areas but make awareness to international areas. Victoria’s Secret’s space in the internet is the option that availng to everyone who want to see anything that they want.
It is the convenient option for the shopper.

Journal 3

This week we continued with excutive summary(Victoria's Secret). My group was the last group to presentation by Montira and Mongkorn. All the week, teacher advised classmate about FINAL PROJECT. It was clear! This week I' re glad because my blog was visited by teacher and others. For this week I had learn about THE LIFE IS COMPETITION, in the same time if I had more quickly than others that mean I had space for my life.@__@

Journal 2

This week in class has more activities which can reduce strain of students. I observed that many people have smile because teacher tried to teach the diffecult thing in easy way. What're really in women's bag? This question teacher emphasized for many times and given in our homework. I thought the answer wasn't easy or physical things but I still thought the answer was "money". Then, teacher replied the answer was the needs of human which consist in many items. Example, beauty, prestage, pride, hope, ambitiom, atc. Besides in class has catwalk show which I liked Pha, Champ, Am, Tuk who were make class funy. We have the homework of the week with Victoria's Secret.

Journal 1

Today is the first day for Eng-380 English for International Trade but it not the first course in Aj.KOB. I were glad to be here because I missed my frinds. However, I have a little strain although I have background in business. I known from my friends who learned this course that we have to create BLOG. The first time, I known nothing about blog and I worried about product or brand to present teacher. In class teacher told us that we have to try because everything are not difficult for a long time. I agree with teacher.