Branding

According to branding of Yamaha Fino which is the leader automatic motorcycle that consists with;

- Unique selling point
Yamaha Fino is retro marketing.

- Successful factors
Yamaha Fino are novelty design style modern classic and fashion.
Fino use a model Yamha retro strategy and point of selling is fashion that to play with emotions that cause to emotional buying.
In sense of feeling of customer who drives Fino will get leader fashion feeling.
Well research team is apart of successful because all processing have to decide from trend.

- Positioning
Yamaha Fino is the art of automatic. Most of motorcycle consumer get awareness of Fino that the art of automatic motorcycle.
Fino makes it to be more a motorcycle while user can be customized to be the unique style of each person or build to a dream motorcycle.
Fino can respond the style of each person such as sweet, classic, modern, and funny.
Image of Fino is not severe motorcycle but it gives safe feeling to the customer. This is a result to parents are willing to buy for their child.