Product line

Yamaha has product in 5 fields that are ;
- Motorcycle
- Import goods
- Clothing
- Accessories

The product line in motorcycle divides into 2 types
1. Normal gear

X-1-- Newx-1R

Spark-- Spark 135, Spark NANO, Spark RX2009, Spark 135 2009

2. Automatic gear

Nouvo-- Nouvo Elegance 2008, Nouvo MX2009, Nouvo Elegance 2010

Mio -- Mio Amore 2008 New, Mio 115 2010, New Mio125

Fino -- Fino special edition, New Fino 2010, New Fino 2009, Fino LTD Edition 2009

I’d like to analysis to YAMAHA FINO that is the popular one in motorcycle society.

According to product line in New Fino, there are styles.
1. Fino Premium, there are 2 colors that are brown-white, blue-white, etc and including with luxury graphic designed.
2. Fino Fashion, there are 2 colors that are pink-white, green-white, etc and adding new graphic designed style Vintage.
3. Fino Disco, there are 3 colors that are black-green-white, black-orange-white, etc and enjoying with new designed in Seventy age style Retro Pop.

Target Market
In the present, to focus on Fino which launch in marketplace the appearance is quit successful with 10,000 per month totally because target group are adolescents who have their own style. Fino penetrate adolescent market between 15-22 years that adolescent have high need and high purchase ability.